Blog

Amélie, an FP&A Manager in Paris, shares what she enjoys about working at Equativ.

New York & Paris, 27 July, 2023 — Equativ, the global leading independent ad platform, today announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimization tools into its suite of ad tech solutions for end-to-end campaign management. By deploying Adelaide’s attention measurement solution across campaigns, Equativ […]

We gathered a panel of experts to discuss the evolution of gaming audiences, the challenges presented around in-game advertising, and their predictions for the year ahead.

Andrew Cassin and AdInMo’s Yasin Debahlia discuss what’s required to accelerate the adoption of gaming as a media channel to help advertisers harness the true power of in-game advertising.

Upcoming curation features that will broaden opportunities for tailored mobile gaming campaigns for advertisers, while fuelling improved monetization for app publishers. New York & Paris, July 10, 2023 — Equativ, the leading independent ad tech platform is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release […]

Marketers continue searching for identity solutions offering scale and accuracy. We asked Roqad to explain identity graphs and how they can offer just that.

Learn how Razer onboarded its inventory and fulfilled its need for an ad server + programmatic solution by partnering with Equativ.

In 2022, we redesigned our company culture and values to gather our 580+ employees across the globe around a unique DNA and a unified brand. Where do we stand one year later? We asked our employees, leveraging the annual HappyAtWork®Index, HybridAtWork®Index, and TechAtWork® surveys run by our independent partner, Choose My Company. This year 90% […]

Si Wei, a Customer Support Specialist II in Paris shares what she enjoys about working at Equativ.