Audience Targeting

Buyers can now automatically synchronize all deal types created on our platform through an integration with the DV360 API.

PARIS, France, 18th January, 2022 – Smart Ad Server (“Smart”), the leading independent ad monetization platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to enhance the value of an increasingly premium advertising ecosystem. […]

LiquidM, Smart AdServer’s Demand Side Platform, and Navegg, the Latin American market leader in big data, DMP, and analytics solutions, announce a partnership integrating Navegg’s audience data into the LiquidM DSP. The integration will allow direct buyers, agencies, and trade desks integrated with LiquidM to leverage Navegg’s leading audience data and targeting solutions.

We share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

Black Friday spend continues to grow year-over-year. As a marketer, it can be a challenge to cut through the noise. Here’s how Smart Auction Packages can help you effectively leverage one of the biggest shopping events of the year.

Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.

As back-to-school season approaches, advertisers can expect to be competing in a landscape that’s more crowded than ever. See how we can help you develop the best targeting strategy for effectively reaching parents and students as they prepare to return to the classroom.

Advertisers can now apply Google’s Audience Segments including Affinity, In-market on Smart’s inventory without any limitation.

The ongoing and increasing concerns around privacy, compounded by the emergence of brand safety issues connected to COVID-19, is driving a resurgence of interest in semantic contextual targeting. In the face of third-party cookie deprecation, it offers seamless efficiency and serves as a great cookieless alternative for reaching your full audience and protecting revenue.