Company News
Smart is Awarded Best Management Team by Private Equity Exchange
Smart was recognized with the Best Management Team Award in the Small to Mid-Cap category by a jury of high-profile experts. The recognition can be attributed to the number of Smart’s achievements over the past year.
Teiffyon Parry joins Smart as EVP Global Demand
Smart AdServer today announced the appointment of Teiffyon Parry as EVP Global Demand to drive growth of the company’s demand offering.
A Warm Welcome to DynAdmic as We Grow Our CTV and Media Services Offering
Two of the most critical shifts in our industry today are data privacy and cookie-free advertising and the growth of CTV/AVOD content and viewership. To further accelerate our strategic efforts around video and TV, we are pleased to announce our acquisition of DynAdmic.
Smart acquires cookie-free CTV and video advertising platform DynAdmic
“Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services organization.” Paris – June 30, 2021 – Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of DynAdmic, the integrated […]
Capital Croissance Invests in Smart AdServer
Smart AdServer is reshaping its capital structure via a Management Buyout by Capital Croissance, which becomes its new majority shareholder.
Captify And Smart Partner To Combine the Immediacy of Search Intent Data With Premium Publisher Supply For More Efficient Programmatic Buying
Through Captify’s Programmatic Search Intelligence (PSI) product, programmatic buyers can activate dynamic audiences powered by real-time search data at scale by creating custom cross-publisher deals within Smart’s premium, safe inventory ecosystem PARIS – November 3rd, 2020 – Captify, the global leader in Search Intelligence, and Smart AdServer (“Smart”), the leading independent ad tech built to […]
Murray Phillipson joins Smart AdServer to drive growth of demand offering
London, UK, 15 September 2020: Smart AdServer, an independent adtech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP Demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, Chief Programmatic Officer, and based in London, Murray will strengthen relationships with agencies, trading desks, and direct advertisers across EMEA. […]
Gérald Sauvageon (former-Google) joins Smart to drive growth of the adtech company’s digital TV business
February 26th, 2020 – Smart AdServer, an independent ad tech platform, has appointed Gérald Sauvageon – previously Head of Broadcast/Entertainment at Google – as Senior VP Sales Video/Addressable TV. This appointment comes at a time of accelerating growth for the French adtech company, whose objective is to strengthen its position in the video and addressable […]
Independent ad monetization platform Smart expands to UK market with opening of London office
LONDON, OCTOBER 30, 2019 – Smart AdServer, the leading independent ad monetization platform, today announces its market launch in the United Kingdom with the opening of a London office. Pierce Cook-Anderson has been appointed UK Country Manager and will lead UK operations, providing simple and transparent revenue-driving solutions for premium publishers to help them maximise […]
