Articles

We share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

Over the course of a little more than two years, we’ve worked closely with Primis to launch multiple integrations ranging from tags to both client and server-side header bidding. See how our partnership has helped publishers optimize their revenues.

It’s important to understand what’s at stake in the shift towards a cookieless environment. Here’s what you need to know about ID-less inventory and how you can prepare to make the most of it.

It’s clear that the CBD and cannabis industry poses a big opportunity for advertisers. In order to be successful marketers have to experiment and embrace risk. In this panel discussion, experts discuss some of the challenges they’ve faced and share advice for long-term success.

Advertisers continue to seek more control and confidence in the solutions they invest in. With content sitting at the core of the brand safety discussion, it’s important for publishers to communicate openly and help build trust with buyers.

Black Friday spend continues to grow year-over-year. As a marketer, it can be a challenge to cut through the noise. Here’s how Smart Auction Packages can help you effectively leverage one of the biggest shopping events of the year.

Programmatic has become more complicated over time leaving today’s buyers challenged with ensuring they’re getting the value and transparency they seek. Here’s how Supply Path Optimization can help and why it’s important.

Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.

The ultimate Connected TV lexicon and what you should know about the main Advanced TV and CTV keywords.