Articles

Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.

At our Winter AdTech Virtual event, Smart CEO Arnaud Creput sat down with Captify CEO Dominic Joseph to talk about the elimination of third-party cookies, the complexity it has created in the digital ecosystem and what the future holds.

Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns.

As we enter a new year, we look at the state of the programmatic advertising landscape and anticipate what’s to come in 2021.

As part of the Winter AdTech Virtual Event, our Chief Programmatic Officer David Pironon sat down for a fireside chat around programmatic supply chain transparency with Vignesh Narayanan, Senior Director, Media Partnerships at MediaMath to discuss how DSPs and SSPs can work together.

There’s still time to revisit your programmatic levers to identify the most appropriate strategy for reaching incremental audiences and ending the year running the most efficient campaigns possible.

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.

Privacy and identity management changes in Apple’s upcoming iOS 14 release will have a significant impact on how in-app inventory is monetized on iOS devices.

To help you face the COVID-19 crisis and to adapt your strategy, we have 5 recommendations for marketing efforts during COVID-19.