Articles

Articles
03.05.2021

Smart and HUMAN: Your Safeguard Against Invalid Traffic

Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.

Articles
02.12.2021

No Cookies? No Problem. The Future of a New Consent Economy Era

At our Winter AdTech Virtual event, Smart CEO Arnaud Creput sat down with Captify CEO Dominic Joseph to talk about the elimination of third-party cookies, the complexity it has created in the digital ecosystem and what the future holds.

Articles
02.06.2021

Why reporting tools are key to gather insights for your programmatic advertising strategy

Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns.

Articles
01.15.2021

Five Things to Watch in Programmatic Advertising This Year

As we enter a new year, we look at the state of the programmatic advertising landscape and anticipate what’s to come in 2021.

Articles
12.16.2020

Smart and MediaMath: Partnering on Programmatic Supply Chain Transparency

As part of the Winter AdTech Virtual Event, our Chief Programmatic Officer David Pironon sat down for a fireside chat around programmatic supply chain transparency with Vignesh Narayanan, Senior Director, Media Partnerships at MediaMath to discuss how DSPs and SSPs can work together.

Articles
12.07.2020

How Programmatic Advertising Can Support Brands This Holiday Season

There’s still time to revisit your programmatic levers to identify the most appropriate strategy for reaching incremental audiences and ending the year running the most efficient campaigns possible.

Articles
11.01.2020

How Smart and seedtag Can Help You Leverage Semantic Contextual Targeting in Times of Crisis and Beyond

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.

Articles
08.03.2020

Apple’s iOS 14 Updates: Why You Need to Upgrade Your App

Privacy and identity management changes in Apple’s upcoming iOS 14 release will have a significant impact on how in-app inventory is monetized on iOS devices.

Articles
05.06.2020

Insights and recommendations on how brands can face the COVID-19 crisis through programmatic levers

To help you face the COVID-19 crisis and to adapt your strategy, we have 5 recommendations for marketing efforts during COVID-19.