Articles

The average consumer is exposed to 4,000 – 10,000 ads per day and standing out among the noise can be challenging. For marketers, the benefits of personalization are clear, and dynamic creative optimization is a great way to make it easy. Here’s what you need to know about DCO.

Retail media is set to be advertising’s next big thing. Here’s what you need to know to access the new revenue streams it provides.

New state privacy regulations going into effect in 2023 create a range of consumer privacy rights linked to the storing and selling of sensitive information. Here’s what you need to know.

With travel remaining a high priority for many, it’s more important than ever for marketers to pay attention to changing expectations. We can help you identify the best strategy to connect with travelers throughout the planning lifecycle.

Media agencies and data providers are not the only ones who can benefit from curated marketplaces. Here are three reasons publishers and retailers should consider curation in 2023.

Our new video header format responds to advertiser demands to increase visibility and ad completion rates. The format, which can be stretched and pinned to the top of a webpage, combines performance with ease of use.

Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows.

Our partnership with Audiencerate brings expanded data and audience-targeting solutions to our Data Marketplace. We spoke with Alvaro Megias, Head of Supply Operations and Marketing at Audiencerate, to discuss their capabilities, our partnership, and more.

With the new year just around the corner, people are already setting 2023 goals. As an advertiser, this offers new opportunities to connect with existing and prospective consumers. Here’s what you should know to get started on your campaign planning.