Cookieless
Smart and Global Data Resources bring next-gen privacy-safe targeting to the Nordics
[Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading independent adtech platform, and Global Data Resources (“GDR”), a global leader in ethically sourced audience data, today announced a new partnership to bring next- generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). Entering the Nordic digital landscape, where at least […]
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
London – May 16 2022 – Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase […]
Five Things We’re Watching in Programmatic Advertising for 2022
As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.
Why You Should Care About ID-Less Inventory
It’s important to understand what’s at stake in the shift towards a cookieless environment. Here’s what you need to know about ID-less inventory and how you can prepare to make the most of it.
Custom Semantic Contextual Targeting: A Cookieless Alternative for Niche Targeting
Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
Five Ways Publishers Can Prepare for a Privacy Compliant Future
As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.
ID5 and Smart partner to ensure Universal ID capabilities in a cookie-less environment
Partnership allows Smart’s publishers and demand partners to identify users and to manage Universal ID based ad-transactions in its end-to-end digital advertising solution. [New York – London – Paris] – April 13th – Smart, the independent adtech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution […]
Cookieless Programmatic Transactions: Spotlight on Alternative User Identifiers
As we approach a cookieless world, new providers and initiatives have emerged to allow for shared user identification within the ecosystem. Here’s what you should know about how alternative user identifiers work.
No Cookies? No Problem. The Future of a New Consent Economy Era
At our Winter AdTech Virtual event, Smart CEO Arnaud Creput sat down with Captify CEO Dominic Joseph to talk about the elimination of third-party cookies, the complexity it has created in the digital ecosystem and what the future holds.
