Cookieless

As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.

It’s important to understand what’s at stake in the shift towards a cookieless environment. Here’s what you need to know about ID-less inventory and how you can prepare to make the most of it.

Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.

As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.

Partnership allows Smart’s publishers and demand partners to identify users and to manage Universal ID based ad-transactions in its end-to-end digital advertising solution. [New York – London – Paris] – April 13th – Smart, the independent adtech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution […]

As we approach a cookieless world, new providers and initiatives have emerged to allow for shared user identification within the ecosystem. Here’s what you should know about how alternative user identifiers work.

At our Winter AdTech Virtual event, Smart CEO Arnaud Creput sat down with Captify CEO Dominic Joseph to talk about the elimination of third-party cookies, the complexity it has created in the digital ecosystem and what the future holds.