Q&A: Anzu on The State of In-Game Advertising
The monetization potential of in-game advertising is clear. We recently spoke with Anzu about the state of in-game advertising and the opportunity it presents.
Equativ’s curation platform + Qortex’s exclusive access to intrinsic in-game inventory within Minecraft and other virtual environments help bring advertisers closer to gaming audiences
By activating Qortex’s unique in-game placement integrations, buyers will now have access to one of the largest global gaming environments. Ads placed within gaming environments have nearly 100% viewability and buyers will be able to leverage Equativ’s curation platform to apply additional campaign targeting, maximize in-game ad investment and performance, and seamlessly reach their strategic audiences through more innovative and engaged environments.
In-Game Advertising’s Programmatic Future
It’s estimated that the in-game advertising market will grow by $3.5 billion from now through 2025. Here’s how brands and marketers can take advantage of the opportunity.
New Partnership with Anzu Provides Smart’s Advertisers Access to In-Game Ads
New partnership with Anzu.io provides advertisers buying on Smart with direct access to premium cross-platform in-game inventory February 2, 2022 – Anzu, the world’s most advanced in-game advertising solution, and Smart, the leading independent ad tech platform have announced their partnership and integration. Through this partnership, Anzu will have access to Smart’s complete range of […]
Adverty partners with Smart to further facilitate access to its seamless in-game inventory
Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally London, UK, 25 November 2021: Adverty, the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The […]