The Middle East: A Thriving Hub for Gaming

Here’s what advertisers should know about the gaming audience and the growth of gaming in the Middle East.


Event Recap: Are You Game?

We gathered a panel of experts to discuss the evolution of gaming audiences, the challenges presented around in-game advertising, and their predictions for the year ahead.


InSideInGameInsights: Andrew Cassin Speaks With AdInMo

Andrew Cassin and AdInMo’s Yasin Debahlia discuss what’s required to accelerate the adoption of gaming as a media channel to help advertisers harness the true power of in-game advertising.

Case Studies

Razer Partners With Equativ to Help Brands Reach Gamers With Effective Advertising

Learn how Razer onboarded its inventory and fulfilled its need for an ad server + programmatic solution by partnering with Equativ.


Q&A: Anzu on The State of In-Game Advertising

The monetization potential of in-game advertising is clear. We recently spoke with Anzu about the state of in-game advertising and the opportunity it presents.


Equativ’s curation platform + Qortex’s exclusive access to intrinsic in-game inventory within Minecraft and other virtual environments help bring advertisers closer to gaming audiences

By activating Qortex’s unique in-game placement integrations, buyers will now have access to one of the largest global gaming environments. Ads placed within gaming environments have nearly 100% viewability and buyers will be able to leverage Equativ’s curation platform to apply additional campaign targeting, maximize in-game ad investment and performance, and seamlessly reach their strategic audiences through more innovative and engaged environments.


In-Game Advertising’s Programmatic Future

It’s estimated that the in-game advertising market will grow by $3.5 billion from now through 2025. Here’s how brands and marketers can take advantage of the opportunity.


New Partnership with Anzu Provides Smart’s Advertisers Access to In-Game Ads

New partnership with provides advertisers buying on Smart with direct access to premium cross-platform in-game inventory  February 2, 2022 – Anzu, the world’s most advanced in-game advertising solution, and Smart, the leading independent ad tech platform have announced their partnership and integration. Through this partnership, Anzu will have access to Smart’s complete range of […]


Adverty partners with Smart to further facilitate access to its seamless in-game inventory

Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally London, UK, 25 November 2021: Adverty, the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The […]