Andrew Cassin and AdInMo’s Yasin Debahlia discuss what’s required to accelerate the adoption of gaming as a media channel to help advertisers harness the true power of in-game advertising.
Learn how Razer onboarded its inventory and fulfilled its need for an ad server + programmatic solution by partnering with Equativ.
Equativ’s curation platform + Qortex’s exclusive access to intrinsic in-game inventory within Minecraft and other virtual environments help bring advertisers closer to gaming audiences
By activating Qortex’s unique in-game placement integrations, buyers will now have access to one of the largest global gaming environments. Ads placed within gaming environments have nearly 100% viewability and buyers will be able to leverage Equativ’s curation platform to apply additional campaign targeting, maximize in-game ad investment and performance, and seamlessly reach their strategic audiences through more innovative and engaged environments.
New partnership with Anzu.io provides advertisers buying on Smart with direct access to premium cross-platform in-game inventory February 2, 2022 – Anzu, the world’s most advanced in-game advertising solution, and Smart, the leading independent ad tech platform have announced their partnership and integration. Through this partnership, Anzu will have access to Smart’s complete range of […]
Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally London, UK, 25 November 2021: Adverty, the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The […]