Audience Targeting

We share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

Black Friday spend continues to grow year-over-year. As a marketer, it can be a challenge to cut through the noise. Here’s how Smart Auction Packages can help you effectively leverage one of the biggest shopping events of the year.

Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.

As back-to-school season approaches, advertisers can expect to be competing in a landscape that’s more crowded than ever. See how we can help you develop the best targeting strategy for effectively reaching parents and students as they prepare to return to the classroom.

Advertisers can now apply Google’s Audience Segments including Affinity, In-market on Smart’s inventory without any limitation.

The ongoing and increasing concerns around privacy, compounded by the emergence of brand safety issues connected to COVID-19, is driving a resurgence of interest in semantic contextual targeting. In the face of third-party cookie deprecation, it offers seamless efficiency and serves as a great cookieless alternative for reaching your full audience and protecting revenue.

There’s still time to revisit your programmatic levers to identify the most appropriate strategy for reaching incremental audiences and ending the year running the most efficient campaigns possible.

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.